Painting with a Twist:
The Original Paint & Sip Franchise
We invented the category, and we’ve been No. 1 ever since
Painting with a Twist is the original girl’s night out with a twist. We are the largest, fastest-growing brand in the category we pioneered. In franchising, the largest and most experienced brands in a category offer franchise owners the best tools, experience and value, translating into the best opportunity for success.
Cathy Deano and Renee Maloney opened the first studio in New Orleans in the aftermath of Hurricane Katrina, hoping to give people an enjoyable escape from all the stress of their daily lives. People loved it, and the concept took off like a rocket.
“We are the original paint and sip franchise,” says Todd Owen, CEO. “We invented this category, and as the category leader we continue to grow, improve and define the business consistent with the best interests of our guests and franchise owners.”
No. 1 in paint and sip franchising
Today, Painting with a Twist has approximately 230+ studios open or under development in 39 states. Painting with a Twist is larger than approximately 90% of all franchise systems in any industry. We have opportunities for passionate entrepreneurs in hundreds of additional territories. We’ve consistently attained ranking as best in category in Entrepreneur’s Franchise 500.
Painting with a Twist is a fun and engaging social outing that combines wine, fun and art. We are a unique form of entertainment and camaraderie that is gaining popularity nationwide.
Fun art, not fine art
We like to say Painting with a Twist is fun art, not fine art. Guests come to connect with their friends in a warm, supportive and positive environment. We bring wine, art and fun together whether you are hanging out with friends, a date or the whole family.
Creativity & Cabernet
Four key components of Painting with a Twist:
- Cabernet (or whatever the guest likes best). Everything’s better with a good bottle of wine.
- Community. Guests bond with their friends, the local artists, and even make new friends.
- Creativity. Our guests create something tangible in a unique piece of artwork with every visit.
- Carefree. Our experience lets guests unwind and let loose in an accepting environment.
With many thousands of copyrighted original artworks, we have the largest art library in the paint and sip industry. An estimated 5 million guests have created over 10 million paintings at Painting with a Twist over the years.
Repeat, raving-fan guests
“We bring socializing, wine and art together in a warm, supportive environment to create a fun and engaging social outing,” says Founder Cathy Deano. “And it’s the kind of fun people keep coming back for.”
When surveyed, 91% of Painting with a Twist guests plan to visit again this year.
Here’s what we know about the Painting with a Twist guest: She is most likely female (over 80% of our guest base). She is between the ages of 25-55. And she’s more interested in having fun than in becoming an artist.
“Really, what we sell is the experience,” says Deano. “It’s not about the art. People come. They love it. They have a great time, and they come back.”
In a recent market study, 86% of over 4,400 Painting with a Twist guests surveyed had visited more than once; 51% of those visited 6 times or more. 91% reported being satisfied with their most recent visit – 79% of those said they were “very satisfied.”
Painting with a Twist is a long-term sustainable franchise business because we deliver an exceptional social and artistic experience in a fun, safe and welcoming environment.
Strong systems, low supply costs
Being the leader and largest in our industry, we have the volume buying power to obtain lower cost of goods, which contributes to stronger unit economics.
This allows franchise owners to buy supplies at national account pricing. Lower costs align the financial interests of Painting with a Twist and our franchise owners. Both parties make more money by satisfying more guests.
Our organic growth rate speaks to the strength of our system, with over 38% of our franchise owners owning multiple studio locations. Senior leadership are career franchising executives with extensive franchising experience, and Painting with a Twist is growing stronger under the renewed strength of the system and the growing popularity of the paint and sip industry.
You don’t have to be an artist to be an owner. You don’t have to have franchising experience. You do need to be someone whose idea of fun is being very involved in your local community.
Learn more about the opportunity by filling out the form on this page.