women embracing

Meet The Leadership Team

The Painting with a Twist management team brings a lot of franchise experience to the table

joe lewis

Joe Lewis, CEO

Joe Lewis is a seasoned franchise executive who joined Painting with a Twist in 2018, bringing with him more than 20 years of industry experience to the fast-growing brand. Prior to joining our brand, Joe was Vice President and General Counsel at Smoothie King Franchises, Inc. He served as President and CEO during his tenure there and played an integral role in growing the company from 39 locations to 950 worldwide. Joe is overseeing the strategic growth that will take Painting with a Twist to the next level.

nancy bigley

Nancy Bigley, Chief Operating Officer

Nancy Bigley, joined Painting with a Twist in 2018, and oversees franchise operations and support, training and supply chain for the brand. She is an experienced franchise operations executive with a proven track record of increasing revenues and profits by creating a sustainable competitive advantage. Nancy developed and launched her own Paint and Sip franchise concept, Bottle & Bottega in 2011 and sold it in 2018. Previously, Nancy had been involved in franchising since the early ’90s, working in franchisee operations and executive leadership for brands such as Dunkin’ Brands, American Leak Detection and The Dwyer Group. She is very involved in the International Franchise Association and volunteers her time as a mentor to other new franchisors through the organization’s Franship program. Nancy also serves on several IFA Committees and was the former Chair of the Women’s Franchise Committee.

richard leveille

Richard Leveille, Chief Development Officer

Since joining our brand in 2018, Richard Leveille has been focusing on the growth and development of Painting with a Twist nationwide. With over 30 years of experience in franchising, Richard was previously the CDO for The Lost Cajun restaurant and held executive roles with Floor Coverings International and Smoothie King franchises. He acted as Executive Vice President of Development for Smoothie King for over 25 years and was the first employee of the organization starting in 1989. While there he assisted the company in growing to over 650 locations in 32 states and 4 countries. Richard also held the position of the State of Louisiana Retail Chair (2012-14) for the International Council of Shopping Centers and is a Certified Franchise Executive Graduate of the International Franchise Association. Richard is married with four grown children and is an accomplished saxophonist who plays in several jazz groups in the New Orleans area when time permits.

katherine leblanc

Katherine LeBlanc, Chief Marketing Officer

As CMO of Painting with a Twist since 2018, Katherine LeBlanc leads the marketing, IT and research and development departments with the goal of driving innovation to increase sales and maintain our position as a leader in the paint and sip category. With her background leading Smoothie King as Director of Marketing through a brand re-launch and strategic shift after on-boarding new ownership, Katherine is poised to help Painting with a Twist become a leader not just in the category but in the entertainment industry as a whole. Katherine has marketed some of New Orleans’ most recognizable brands, such as Palace Café, Bourbon House and Tableau owned by Dickie Brennan and Co., and the Louisiana SPCA. Katherine lives in New Orleans with her husband and two children where they own Bevi Seafood Co., a neighborhood seafood market dedicated to preserving the culture of tradition through food in South Louisiana.

Twist – An Interview With Our Leadership Team