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How Brand Awareness Affects Franchise Ownership

September 20, 2022

Franchising is an important investment, and brand awareness can help make that investment a successful venture. Imagine having the opportunity to run a franchise business that fosters creativity, builds friendships, and becomes a place for people to unwind and express themselves.

Painting with a Twist invented the drink and paint franchise game! We want to help you get to know us and detail how the brand awareness we have built can support your new franchise location’s efforts.

What is Brand Awareness? How Will it Help Me?

Brand awareness is how well-acquainted customers are with the qualities and appearance of a certain brand. Studies show that when customers shop for a product or experience, they often choose top-of-mind brands. Which brand is top-of-mind? Usually, the one with the most awareness. 

Painting with a Twist has the benefit of being the original “paint n’ sip” business model, so when people want to get out for a colorful evening, they’re likely to consider us first. Plus, we have the experience and reach to support your new franchise location with our social media and marketing strategies!

Meet Painting with a Twist: A Franchise Born with Purpose

Painting with a Twist has its roots in offering hope during devastating setbacks. In the aftermath of Hurricane Katrina, founders Cathy Deano and Renee Maloney were looking for ideas to bring a little joy to those struggling through the floods that followed the storm. 

Their social event, which combined painting while having a drink or two, grew into the first paint-and-sip business. They didn’t plan on that happening, but brand awareness within the community created a demand the two chose to meet!

Why Choose Painting with a Twist to Franchise?

Painting with a Twist set the template for “paint and sip” nights across the states. Entrepreneur magazine named us the number 1 franchise in our category for six consecutive years. (How’s that for brand awareness?) Due to the demand for more locations, Painting with a Twist has grown to over 230 studios across 39 states.

Painting with a Purpose: A Way to Give Back

Not only does giving back help those in our local communities, but it can also increase brand loyalty and awareness in a big way. Painting with a Twist, at its core, is a charitable organization. So, if you want to franchise with a philanthropic company that gives back, we just might be the right pick for you.

In Painting with a Purpose programs, our franchisees host monthly royalty-free events with a local charity of their choosing. They then donate up to 50% of the proceeds to that organization. During these events, our franchisees give back while enjoying the opportunity to interact with multiple key audiences, including:

  • People who like painting or want to learn in a non-intimidating way
  • The audience of the local charity
  • People who want to socialize and drink. (That’s a big one!)

To help ensure most of the money goes back to charity, Painting with a Twist gives franchisees a break on royalties for Painting with a Purpose events. Events like these can help establish your new franchise location in ways you might not imagine! 

Contact us to Franchise Painting with a Twist

Why start from scratch when Painting with a Twist already has robust brand awareness and supports you with marketing strategies? Enjoy the benefits of a strong brand while developing a positive role and place in the community. Get in touch with us to learn the next steps.