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How Painting with a Twist Sets Its Franchisees Up for Success

September 2, 2022

At Painting with a Twist, we understand the importance of franchisor-franchisee relationships. After all, owning a franchise is a partnership, and a strong, supportive relationship with the franchisor is crucial for the growth of your business. With our brand owners running studio locations themselves, we have a unique franchisee-first approach in everything we do as a company. Our bottom-up leadership style prioritizes working alongside our franchisees every day to continue to build, refine and improve our systems and programs.

From making sure you’re a good fit for a Painting with a Twist franchise to providing the tools needed to market your business, here is how we help set you up for success.

Identifying the Right Franchise Owners

As with any relationship, we first need to make sure we are compatible!  When you request franchise information, we take steps to make sure it’s a good fit for both parties. 

On our end,  we see if potential franchise owners are a good match using personality tests, interviews and site selection tools. On your end, you will interview current franchisees about their experiences and have the chance to meet our executive team. If we both believe it’s the right fit,  you are on your way to owning your own Painting with a Twist franchise.

Our careful vetting process means franchise owners are ahead of the game with the right skills, personality, financial qualifications, and experience.

Finding the Perfect Real Estate Space

Location. Location. Location. We’ve all heard it before, but you can’t underestimate the importance of the right real estate space for your Painting with a Twist franchise. You need to find a building that’s big enough to fit your studio without having to pay exorbitant rent prices for unused square footage. 

You know your local market and where the hot spots are. Leveraging that insider knowledge, our expert Franchise Development Department and real estate broker team will help you strategize, evaluate, and negotiate to find the perfect commercial lease for your Painting with a Twist location. 

Pre-Developed Websites for Every Franchise Location

As a Painting with a Twist franchise owner, you need a quality ecommerce website to attract guests. You don’t have to worry about outsourcing to a costly developer or DIYing your own site, though. We develop and maintain custom websites for each location. These websites offer everything you need to start generating revenue the moment you open your doors. 

Your guests can easily find contact and location information about your studio, browse upcoming events, and reserve seats. Plus, our websites feature Painting with a Twist branding and modules that help attract guests looking for specific experiences, such as date nights, bachelorette parties, and pet portrait events. We lay an excellent foundation for you to start booking guests.  

Comprehensive Training and an Extensive Art Library

We know not every Painting with a Twist franchisee has ownership experience, which is why we offer 200+ hours of franchisee training. Here, you’ll learn everything you need to know about successfully running your paint and sip business. 

Before opening day, we ensure you’re well-versed in everything from financing and hiring to equipment ordering and vendor accounts. We even have a five-day franchise management course at our home office in Mandeville, LA, that covers accounting, customer service, general operations, marketing, and more. We want you to be equipped with all the skills and knowledge necessary to grow your franchise. 

And you don’t have to be an artist to run a Painting with a Twist franchise. We train you on hiring experienced, quality artists from your community and provide a framework for leading a paint and sip event. Pair that with our extensive library of art pieces, and your team of artists will be ready to lead fun, engaging events that’ll have guests returning again and again. 

Customized Marketing Plans for Your Franchise 

You need great marketing to bring in guests, but knowing where to start can be challenging if you don’t already have a marketing degree or background. Thankfully, our marketing team is here to help you develop a customized marketing strategy for your specific area. We help by providing tools and resources for  grassroots marketing, social media advertising, text marketing, and email to help you reach guests wherever they spend time. With the marketing taken care of, you can focus your energy on creating the best possible experience for your guests. 

Strengthening Community Ties Through Painting with a Purpose

Community members love to support businesses that give back. With our Painting with a Purpose program, franchisees can make charitable donations to local organizations that matter to them. Through this program, our franchisees host one royalty-free monthly event with a local charity and donate 50% of the proceeds from the event to that foundation. Some examples of charities our franchisees have partnered with include the ASPCA, the Breast Cancer Association, and the Juvenile Diabetes Research Foundation. 

Not only do Painting with a Purpose events make our franchisees feel good, but they also help bring in new guests. This is a great way to attract community members who might not have otherwise been interested in visiting Painting with a Twist but are willing to spend money for a good cause. Choosing a different charity each month can help increase your brand exposure to even more new faces. The program is a media darling. News stations love picking up these stories to share with their viewers!

Become a Franchisee with Painting with a Twist

Think Painting with a Twist is the right franchise opportunity for you? Visit your local Painting with a Twist to experience a class for yourself and request franchise information online to learn more about ownership opportunities.